PresseKat - Retro-Style at Photo Competence Partner (PCP) Tour – »Tecco goes Hipsta« Live in Berlin, Dresden

Tecco invites visitors to print their Smartphone photos (Hipstas) on Fine Art Media
And introduces new square »Hipsta« format and photo collection cartridge »Tecco:Box«

(firmenpresse) - Tecco, innovation leader and trend setter in the market for photo, fine art and proofing media, invites visitors to their booth at PCP Tour. Exhibitions take place from April 16th to May 09th in Berlin, Dresden, Frankfurt, Hamburg, Munich and Stuttgart.

Fine Art prints of Smartphone photos (Hipstas)
Using a square paper (21x21 cm) which was developed specially for the Hipsta format, Tecco demonstrates how fascinating the combination of trashy Hipsta quality on significant fine art media can be. The emotionality caused by Hipstamatic photos on fine art rag or on the fine glossy BTG 300 Baryt is irresistible.

Special Guest: Print visionary Hermann Will, FineArt Printer
In the cities Frankfurt, Munich and Stuttgart Hermann Will, a well-known inkjet and paper specialist will be at the Tecco booth. The Publisher and Editor-in-chief of leading magazines, among them FineArt Printer and Novum, looks forward to many interesting discussions. He also imparts his expertise in practical way, making photos of visitors using the Hipstamatic App on his iPhone. The portraits produced will be printed on Tecco´s new square Hipstamatic format: »Tecco:Square« using two of the finest papers Baryt and FineArt Rag with special haptical impression and certification for long durability (»Henry-Wilhelm-Certification«).

Background information: Past and Present – From Instamatic to Hipstamatic
The Instamatic was a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963. The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators. In its segment the Instamatic film got a very high market share, more than 150 mio. cameras were sold worldwide.

Hipstamatic is a digital photography application for the Apple iPhone. It uses the iPhone‘s camera to allow the user to shoot square photographs, to which it applies a number of software filters to make the images look as though they were taken with an antique film camera. The user can choose among a number of effects which are presented in the application as simulated lenses, films and flashes. Several of these are included with the

application, while others may be acquired through an in-app purchase. Hipstamatic is part of a retro trend in photography, which has seen a rise in the popularity of cheap and technically obsolete analog cameras (such as Lomography and Polaroid instant cameras), as well as software filters and smartphone software that emulate such cameras.

Pulitzer prize winner Damon Winter, who works for the New York Times, used Hipstamatic while taking photos of US soldiers during his assignment in Afghanistan. With an iPhone he was capable of making photos without attracting attention. For his photo report he was awarded with the »Picture of the Year International« prize.

(Reference: Wikipedia, please see web addresses at the end of the text)

Tecco goes Hipsta: Finest Media, Square Format and Exclusive Collection Cartridge
Tecco offers their leading haptical media: »Tecco:Baryt« and »Tecco:FineArt Rag« in square Hipstamatic format (21x21cm). This saves users time and work, troublesome rework like cutting to size is no longer necessary. Nevertheless, the special feature lies within the application which is easy and simple to use even for technical laymen.

The »Tecco:Box« is a modern collection cartridge, manufactured in manual labor. It holdsup to fifty photos and is used by photographers as a premium presentation and sales tool, allowing them to show their work in high impression and noble packaging.

Tecco´s special tour offer is a bundle containing 50 sheet Baryt BTG300 in square format (21 x 21 cm) and the new »Tecco:Box« (holds 50 sheet) with a reduction of thirty per cent of list price.

Tecco goes Hipsta: Retro-Style meets Facebook
The consciously chosen rudimental options for settings lead to retro style results. They move the user back, into the time of imperfection in terms of color, sharpness and contrast. To pass on these emotions, especially through the fast growing use by the Facebook generation, make the Hipstamatic market increasingly popular.

Tecco Partners
Tecco´s dealers AVI, Dinkel, GM-Foto, Isarphoto Bothe, Photo Universal and Probis are among the seven leading photo dealers in Germany. At six different locations and with more than 100 employees they present products and solutions from Canon, Eizo, Epson, Hasselblad, Leica, NEC, Nikon, X-Rite and many more.
Schedule and Locations
- 16.04. 2012, Probis Media Solutions, Stresemannstr. 375/11, 22761 Hamburg
- 18.04. 2012, Verlag Der Tagesspiegel, Askanischer Platz 3, 10963 Berlin
- 23.04. 2012, Tagungszentrum Messe/Börse Dresden, Saal Hamburg, Messering 6, 01067 Dresden
- 25.04. 2012, GM-Foto, Taunusstr. 47, 60329 Frankfurt/Main
- 07.05. 2012, Postgarage, Deroystr. 3 -5, 80335 München
- 09.05. 2012, Alte Kelter, Untertürkheimer Straße 33, 70734 Fellbach/Stuttgart

The following day at every location qualified workshops will be held: 17.4. in Hamburg, 19.4. in Berlin, 24.4. in Dresden, 26.4. in Frankfurt, 8.5. in Munich and 10.5. in Fellbach/Stuttgart.

About Tecco
Paper pioneer Tecco today is a world wide operating, global player in the paper industry. Co-operations with well-known companies, the setting of norms and standards, and much more led to the reception into the Guiness book of Records and also brought them a member ship in the oldest and most famous photo club in the world, the Royal Photographic Society
(RPS). Today Tecco is seen as innovation leader and trend setter, for photo, fine art and proofing papers.

Tecco papers hold all relevant international certifications. Among them: Fogra, SWOP, GraCol,
Henry Wilhelm and the environmental certifications FESC and PFC.

Photo Captions: Tecco goes Hipsta – Retro-Style meets Facebook Generation
1) Tecco:Square Paper for Hipstamatic; 2) Tecco:Box for Hipstamatic.

For Publication: Contact, Info, References
http://www.pcp-online.eu; http://www.tecco.de; http://www.tecco-photo.de; http://
hipstamatic.com/the_app.html; http://en.wikipedia.org/wiki/Kodak_Instamatic; http://
en.wikipedia.org/wiki/Hipstamatic

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Retro-Style at Photo Competence Partner (PCP) Tour – »Tecco goes Hipsta« Live in Berlin, Dresden, Hamburg, Frankfurt, Munich and Stuttgart

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