Suche   Â
DGAP-News: Premium Automaker Selects Rovi Smart TV Advertising to Engage Consumers Across Connected Devices
ID: 538603
(firmenpresse) - Rovi Corporation
13.12.2011 07:30
---------------------------------------------------------------------------
Campaign Marks the Launch of Rovi Smart TV Advertising Program in Germany
SANTA CLARA, Calif., 2011-12-13 07:30 CET (GLOBE NEWSWIRE) --
Rovi Corporation (Nasdaq:ROVI) today announced that renowned automaker MINI and
its agency Mediaplus are participating in the launch of the Rovi Smart TV
Advertising program in Germany. The groundbreaking Smart TV program enables
companies to develop and introduce innovative advertising campaigns across
HDTVs, Blu-ray Disc players, and other Internet-connected devices. The launch
in Germany builds on the success of similar programs Rovi has initiated in the
United States, Canada, and the United Kingdom.
'In our opinion, MINI and Mediaplus are leading the charge in Germany to
explore connected devices as another avenue for enhancing engagement and
interaction with potential and current customers,' said Jeff Siegel, senior
vice president of worldwide advertising at Rovi Corporation. 'We believe Rovi
removes the mystique around Smart TV and gives advertisers and agencies a
simple, straightforward way to take advantage of advanced advertising
technologies and become pioneers on a new platform.'
The Rovi Smart TV program will include select Smart TVs and Blu-ray Players
available now in Germany and other countries in Europe. In addition to
providing companies with the opportunity to test interactive campaigns across
Internet-connected devices, Rovi is partnering with Decipher, a leading
research firm in Europe, to study how consumers engage with advertising on such
devices. The two-phase Smart TV study will measure audience reach, retention,
awareness, and influence.
'We firmly believe that connected, convergent TV will play a major role in the
near future of television and branded entertainment. Therefore we are very
happy that the Rovi Smart TV program enables us to gather valuable insights for
our clients about the acceptance of advertising and the usability of content in
this exciting new environment,' said Jens Hofmann, Head of Digital, Mediaplus.
'Additionally, the Rovi advertising program allows us to utilize the Smart TV
platform in an efficient yet comprehensive way.'
Used by leading brands from a variety of industries including Carnival, Channel
Four, and Bank of Montreal, the Rovi Advertising Network enables marketers to
reach millions of TV viewers across the many platforms that comprise the TV
entertainment experience today. Rovi's advertising services, products and
technologies together reach more than 40 million households globally.
The Rovi Advertising Network targets advertisers, agencies and brand marketers,
providing highly measurable and interactive TV advertising options designed to
reach an engaged consumer audience that is actively seeking live, recorded, on
demand, cable or network programming. The network enables advertisers to make a
consolidated media buy across multiple interactive TV platforms, including
Internet-connected devices -- set-top boxes (STBs), TVs and Blu-ray Disc
players, media players, game consoles and other OTT (over the top) devices --
and leading service providers.
About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment
landscape by delivering solutions that enable consumers to intuitively connect
to new entertainment from many sources and locations. The company also provides
extensive entertainment discovery solutions for television, movies, music and
photos to its customers in the consumer electronics, cable and satellite,
entertainment and online distribution markets. These solutions, complemented by
industry leading entertainment data, create the connections between people and
technology, and enable them to discover and manage entertainment in an
enjoyable form.
Rovi holds approximately 5,100 issued or pending patents worldwide and is
headquartered in Santa Clara, California, with numerous offices across the
United States and around the world including Japan, China, Luxembourg, and the
United Kingdom. More information about Rovi can be found at
http://www.rovicorp.com/.
The Rovi Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6482
Forward Looking Statements
All statements contained herein that are not statements of historical fact,
including statements that use the words 'will' or 'is expected to,' or similar
words that describe the Company's or its management's future plans, objectives,
or goals, are 'forward-looking statements' and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors that could cause the actual results of the Company to be
materially different from the historical results and/or from any future results
or outcomes expressed or implied by such forward-looking statements. Such
factors are further addressed in the Company's most recent report on Form 10-Q
for the period ended September 30, 2011 and such other documents as are filed
with the Securities and Exchange Commission from time to time (available at
www.sec.gov). The Company assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise after the
date of this release, except as required by law.
CONTACT: Chris Taylor
Rovi Corporation
408-562-3077
Chris.D.Taylor(at)rovicorp.com
News Source: NASDAQ OMX
13.12.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: Rovi Corporation
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US5559041018
WKN:
End of Announcement DGAP News-Service
---------------------------------------------------------------------------
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
  
  
  
Datum: 13.12.2011 - 07:30 Uhr
Sprache: Deutsch
News-ID 538603
Anzahl Zeichen: 7155
Kontakt-Informationen:
Kategorie:
Wirtschaft (allg.)
Diese Pressemitteilung wurde bisher 0 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"DGAP-News: Premium Automaker Selects Rovi Smart TV Advertising to Engage Consumers Across Connected Devices"
steht unter der journalistisch-redaktionellen Verantwortung von
Rovi Corporation (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).